The Law of the Republic of Kazakhstan «On online platforms and online advertising» (July 10, 2023 № 18-VIII)

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The Law of the Republic of Kazakhstan
On online platforms and online advertising
(July 10, 2023 № 18-VIII)

Unofficial translation

This Law regulates public relations related to online platforms operating on the territory of the Republic of Kazakhstan, as well as public relations arising in the process of production, placement, distribution and storage of online advertising on the territory of the Republic of Kazakhstan.

Chapter 1. GENERAL PROVISIONS

Article 1. Basic concepts used in this Law

The following basic concepts are used in this Law:

1) account - the personal page of the user of the online platform, which is created after registration on the online platform;

2) sponsored content - a type of content on online platforms distributed by users of online platforms by placing it on an account created by the user of the online platform and (or) the sponsor;

3) false information - information that does not correspond to reality or contains significant distortions of facts, creating a false idea about persons, objects, events, phenomena and processes, recorded in any form;

4) public community - a page registered by a user of an online platform on an online platform that posts information for an indefinite number of users of online platforms;

5) moderator of the public community - a person who is the owner and (or) user of the online platform, entitled to post and (or) delete and (or) edit content on the online platform;

6) influencer (blogger) - an online platform user who publishes information on an online platform addressed to an indefinite group of persons for the purposes of entrepreneurial activity;

7) instant messaging service - software designed and (or) used by users of the online platform for instant messaging or their transmission to a specific person (certain persons) in real time using telecommunications networks, with the exception of software designed to provide financial services and e-commerce;

8) online advertising - advertising on online platforms produced and (or) posted, and (or) distributed, and (or) stored by users of online platforms and (or) owners of online platforms in the form of targeted advertising and (or) sponsored content, and (or) other information, intended for an indefinite group of people;

9) distributor of online advertising - a user of an online platform engaged in the production and (or) placement and (or) distribution of online advertising;